A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced new retail media agreements with brands including Under Armour, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand to advertise on its smart cart platform in Israel. The agreements further advance monetization of the company's in-store media network and support continued growth of its Retail Media Division.
The company's smart cart platform transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience. The platform enables retailers and brands to grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making.
These new agreements represent a significant step in expanding the company's retail media network, which allows brands to reach shoppers directly in the store environment. By advertising on the smart cart screen, brands can influence purchase decisions at the point of sale, potentially increasing sales and brand loyalty.
For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com. The latest news and updates relating to AZ are available in the company’s newsroom at https://ibn.fm/AZ.
This expansion highlights the growing importance of retail media as a revenue stream for technology companies that provide in-store solutions. With the ability to target consumers based on their shopping behavior in real time, the smart cart platform offers a unique advertising channel that bridges the gap between digital and physical retail.
The company's retail media division is poised for continued growth as more brands seek to engage consumers in-store. The new agreements with well-known brands like Under Armour and Slazenger demonstrate the platform's value proposition and potential for scaling across additional markets.
