Europe's AI market is poised for rapid growth, with spending expected to hit USD 144 billion by 2028, according to IDC. To help channel partners seize this opportunity, ALSO has positioned itself as a trusted AI marketplace for the European channel, offering a curated catalog of agentic AI building blocks from leading vendors. The platform combines proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner enablement into a scalable recurring-revenue model. ALSO has already delivered over 1,000 training sessions and trained more than 30,000 participants, with full platform functionality scheduled to go live by August 2026.
To accelerate adoption, the company is launching its AI Elite Partner Program, equipping more than 140,000 resellers across over 30 European countries with the capabilities to transform AI demand into practical customer solutions. As companies shift from experimenting with AI to deploying AI agents that act within business processes, four critical questions emerge: execution quality and governance, cost control, data access policies, and deployment model—whether workloads should run locally or in the cloud. ALSO's approach addresses these by enabling sensitive tasks to run locally on the customer's device or infrastructure, while routing tasks requiring external AI to the cloud, helping clients protect data, manage costs, and balance performance, security, and control.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), stated: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes." ALSO's ecosystem includes hardware, software, and IT services from over 800 vendors in more than 1,680 product categories, serving a potential base of over 140,000 resellers across 31 European countries. The company's business activities span Supply, Solutions, and Service, with subscription-based cloud offerings and digital platforms for IoT, cybersecurity, virtualization, and AI at the heart of the Service division. For more information, visit https://also.com.
The AI Elite Partner Program is designed to help partners answer the four critical questions of execution, cost, data, and deployment, enabling tailored solutions for individual customer requirements. By combining proven AI tools with real-world use cases from ALSO's own operations, the company provides partners with a foundation to turn AI opportunities into customer outcomes. The program is a key initiative in ALSO's strategy to lead the European channel in the agentic AI era, ensuring resellers can capture the growing AI spending in the region.
