Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an always-on revenue coach that integrates live Salesforce and Altify data with leading AI platforms. This integration is designed to address the disconnect between AI investments and sales performance, which continues to decline despite significant spending.
According to Gartner, AI tools are saving sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing that translate into better outcomes. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools lack access to the deal context, relationship maps, or selling frameworks required for enterprise sales. Altify's MaxAI aims to fill this gap by applying more than 30 years of sales methodology to real-time data, providing coaching that helps sellers think and execute strategically.
MaxAI works natively inside Salesforce Agentforce and via Altify's MCP server, enabling integration with Anthropic Claude, Microsoft Copilot, and OpenAI's ChatGPT. It reads the current state of deals and accounts, analyzes signals, gaps, and risks based on a company's unique sales process, and recommends next steps, with no writes back until the seller approves. This approach delivers methodology-backed coaching in plain language, grounded in real data and strategic context, without requiring sellers to learn a new platform.
Patrick Morrissey, CEO of Altify, emphasized that AI is not helping enterprise sellers increase win rates or deal sizes, and in many cases, it is making them less effective. He stated, "Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal. Altify's MaxAI brings that coaching at the exact moment each deal needs it."
MaxAI is built natively on Salesforce's platform, leveraging Agentforce, Slack, and Data360, and utilizes Salesforce's trust layer for security. The MCP server acts as an intermediary between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other applications before applying a strategic coaching layer. This extends the capabilities of Altify's existing solutions for relationship strategy, opportunity management, and account planning.
Altify MaxAI is available now. For more information, visit altify.com/maxai. Sales and operations leaders can also watch discussions on how Altify improves execution and meet the team at Dreamforce to see MaxAI in action. A personalized demo can be requested at altify.com/demo-request.
