American Rebel Holdings (NASDAQ: AREB), known as America’s Patriotic Brand and maker of American Rebel Light Beer, announced a strategic distribution agreement with Tri-Eagle Sales. This partnership expands the brand’s footprint across North and North Central Florida, including key markets such as Gainesville, Tallahassee, and Ocala. The agreement builds on existing momentum in the state and is designed to accelerate retail velocity, support chain placements, and expand on-premise activations in 2026.
Tri-Eagle Sales will provide comprehensive coverage across a 16-county territory, managing logistics, cold-box execution, and event-level activation. Notably, American Rebel Light Beer will serve as the Official Beer at Gainesville Raceway, a prominent venue for motorsports events. This strategic move is part of American Rebel's broader distribution-first growth strategy across the United States.
American Rebel Holdings began as a designer, manufacturer, and marketer of branded safes and personal security products. It has evolved into a diversified patriotic lifestyle company with offerings in safes, concealed carry products, apparel, accessories, and beverages. The company continues to leverage its brand position as “America’s Patriotic Brand” to build a scalable national platform across multiple consumer categories.
For more information, visit the full press release at https://ibn.fm/x0I6v. To learn more about American Rebel Holdings, visit www.americanrebel.com and www.americanrebelbeer.com.
