Austad's Golf, a premier golf retailer and Top 100 custom fitting destination, has announced a new partnership with PXG (Parsons Xtreme Golf) to offer PXG clubs across its retail locations in the Upper Midwest. The partnership, effective April 21, will allow golfers in Nebraska, Iowa, South Dakota, North Dakota, and Minnesota to access PXG's high-performance equipment through Austad's award-winning, data-driven fitting process.
According to Ryan Austad, President of Austad's Golf, the collaboration represents a significant milestone for both companies and for golfers in the region. "PXG has built an incredible reputation for innovation, and we're excited to pair that with what we believe is the best custom fitting experience in golf," Austad said. "When you combine PXG's technology with a true fitting process, the results can be game-changing."
PXG, known for its tour-proven clubs used by professionals such as Christiaan Bezuidenhout and Celine Boutier, views the partnership as a strategic move to expand its retail footprint while maintaining a focus on proper fitting. Brad Schweigert, Chief Operating Officer at PXG, emphasized the importance of partnering with retailers who share the brand's fitting-first philosophy. "As we continue to grow, we're intentional about partnering with retailers who deliver the fitting experience the right way," Schweigert said. "Austad's shares our fitting-first philosophy and is well positioned to deliver the experience PXG is known for."
Austad's Golf, founded in 1963, operates 10 locations across the Upper Midwest and is recognized for its custom fitting services. With the addition of PXG, the retailer strengthens its position as a destination for golfers seeking expert guidance and premium equipment. "At the end of the day, it's about helping golfers play better and enjoy the game more," added Austad. "PXG gives us another incredible tool to do exactly that."
Golfers interested in experiencing PXG clubs can book a fitting at Austad's Customfit. The partnership underscores a trend in the golf industry where high-end brands like PXG rely on specialized retailers to deliver personalized fitting experiences, ensuring that advanced technology translates into measurable performance gains for golfers of all skill levels.
