As Hollywood's biggest week concluded, Greene Concepts Inc. (OTCID:INKW) is highlighting a milestone moment for Be Water, its premium American artesian bottled spring water, which was included in this year's "Everyone Wins" Nominee Gift Bags. Be Water was selected for inclusion in these gift bags, independently produced by Distinctive Assets and presented to select OSCAR nominees in major acting and directing categories, including Timothée Chalamet, Leonardo DiCaprio, Michael B. Jordan, Jessie Buckley, Kate Hudson, Rose Byrne, Jacob Elordi, Elle Fanning, Teyana Taylor, Delroy Lindo, and Josh Safdie. The gift bags are not affiliated with the Academy of Motion Picture Arts and Sciences.
While the event celebrates cinematic achievement, Be Water reflects a different kind of craftsmanship shaped by nature, geology, and responsible sourcing. Sourced from springs and aquifer formations beneath North Carolina's Blue Ridge Mountains, the water rises naturally through fractures in billion-year-old bedrock. As rainwater slowly travels through layers of ancient crystalline rock, it is naturally filtered and absorbs trace minerals including calcium, magnesium, and silica, creating a smooth taste and naturally balanced mineral profile long before reaching the surface.
"Many bottled waters are engineered after collection," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water is created underground through natural filtration and geological processes. Our responsibility is stewardship—withdrawing only what the aquifer naturally replaces so the source remains sustainable for generations." Once collected, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral composition, with nothing added and nothing stripped away.
Be Water is defined by its American spring water sourced from artesian springs, natural filtration through billion-year-old bedrock, naturally occurring minerals, responsible aquifer stewardship, and bottling at the source in Marion, North Carolina. Unlike much of the bottled water category, which may rely on municipal sources or extensive post-processing, Be Water emphasizes natural origin and responsible source management. Withdrawal rates are carefully managed to maintain the natural pressure and long-term health of the aquifer system. The water is bottled at the company's owned and operated 60,000-square-foot facility, ensuring transparency and quality control. The thicker BPA-free packaging reinforces durability while supporting the brand's quality positioning between luxury imported waters and commodity bottled tap water.
The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny more than one billion years ago. Rainwater infiltrates forested recharge zones and moves slowly through soil, regolith, and narrow fractures before entering the aquifer. During this journey, the rock acts as a natural filtration system, producing naturally mineralized spring water with low dissolved solids, balanced pH, and naturally occurring minerals that contribute to Be Water's clean taste and smooth finish.
Be Water is now available on Amazon, as well as through select national retailers including select Walmart locations, Walmart.com, and Camping World, with continued national expansion underway across additional retail and e-commerce channels.
