As Memorial Day weekend marks the unofficial start of summer, Greene Concepts, Inc. is highlighting its Be Water™ brand of premium American artesian spring water. The company aims to position the product as a naturally sourced hydration option for consumers who value transparency, simplicity, and domestic production. Sourced from a certified artesian aquifer in the Blue Ridge Mountains and bottled in Marion, North Carolina, Be Water is naturally filtered through billion-year-old bedrock, resulting in a smooth taste and a balanced mineral profile that includes naturally occurring calcium, magnesium, silica, and electrolytes.
“Memorial Day represents the beginning of summer for many families across the country,” said Lenny Greene, President and CEO of Greene Concepts, Inc. “As consumers spend more time traveling and outdoors, hydration becomes increasingly important. Be Water offers a premium American-made option that combines natural sourcing, thoughtful packaging, and accessible everyday hydration.”
The announcement comes amid a growing consumer preference for American-made goods. Many shoppers are increasingly prioritizing domestic manufacturing, supply chain transparency, and products sourced closer to home. Be Water reflects this trend through its focus on American spring water, USA bottling, and domestic production. Unlike imported luxury waters and commodity bottled tap water, Be Water emphasizes naturally mineralized spring water shaped by geology rather than heavy processing.
Be Water is packaged in premium BPA-free bottles designed with a thicker, more durable 22-gram structure compared to lower-weight bottles commonly used throughout the category. This intentional design reflects the brand’s focus on packaging quality, durability, and overall product integrity throughout production, transport, and everyday use, supporting a premium hydration experience.
The Be Water source originates from a Blue Ridge fractured crystalline bedrock aquifer, where natural rainfall is filtered over time through ancient geological formations. This process helps preserve the water’s naturally balanced composition without the need for extensive artificial enhancement. The result is premium artesian bottled spring water with a crisp, smooth taste and naturally occurring minerals that consumers increasingly seek in hydration products.
Key features of Be Water include American spring water sourced from artesian springs and aquifer formations, natural filtration through billion-year-old Blue Ridge Mountain bedrock, naturally occurring minerals such as calcium, magnesium, and silica with nothing added back, responsible aquifer stewardship that withdraws only replenishable volumes, domestic production bottled at the source in Marion, North Carolina, premium BPA-free packaging using a durable 22-gram bottle, and accessible pricing designed for everyday hydration.
As summer temperatures rise and outdoor activity increases, hydration remains an important part of supporting overall wellness, energy, and daily performance. Be Water is positioned as a premium everyday hydration option for consumers seeking naturally sourced American artesian spring water throughout the summer season and beyond. The product is currently available through OneLavi.com, Walmart.com, select Walmart retail locations, and additional retail partners, with continued expansion underway. The company recently expanded availability through multiple packaging formats designed to support both individual and household hydration needs.
“People want products they can trust and use consistently,” Greene added. “We believe natural sourcing, transparency, and responsible stewardship matter more than ever.”
