HCN Global-La Red Hispana, the largest independent producer of educational and informational content for Spanish-language radio, print and digital platforms in the United States, is celebrating the expansion of its flagship program, Bienvenidos a América, to ViX and Univisión Puerto Rico-WSTE Channel 7. The program, which launched in 1997, now joins more than 80 radio and television affiliates across the United States, solidifying its position as one of the longest-running Spanish-language programs dedicated to serving Hispanic immigrants.
The move to ViX, a major streaming platform, and Univision Puerto Rico-WSTE Channel 7 represents a strategic evolution for a program that has adapted to changing technology and media consumption habits over nearly three decades. By entering the streaming space, Bienvenidos a América can now reach younger audiences and consumers who increasingly turn to digital platforms for news and information. This expansion is crucial because it ensures that vital information about immigration, health, education, and civic engagement remains accessible to a community that is diverse in age and media preferences.
“Bienvenidos a América has not only made history — it continues to make history. After 29 years of uninterrupted broadcasting, its arrival on ViX and Univision Puerto Rico marks another major milestone for HCN Global-La Red Hispana and demonstrates the enduring strength of a program that continues to earn the trust of generations of Latinos across the United States,” said Jeff Kline, President and Founder of HCN Global-La Red Hispana.
The program’s editorial mission has long centered on immigration, covering changes in laws and policies, citizenship, naturalization, visas, deportations, and other issues affecting millions of immigrant families. Hosted by journalist José López Zamorano, the show features immigration attorneys, policy experts, and other specialists who break down complex developments and answer audience questions directly. This format has made it a trusted source for practical guidance and expert analysis.
Alison Rodden, CEO of HCN Global-La Red Hispana, noted, “This growth reaffirms HCN Global-La Red Hispana’s commitment to delivering high-quality, culturally relevant content to Hispanic audiences wherever they are and on the platforms they use every day.” The expansion aligns with the organization’s broader digital transformation, which includes podcasts, live streaming, social media, and on-demand content. By leveraging platforms like Facebook, Instagram, TikTok, and YouTube, the program can engage with audiences in real time and meet them where they are.
The implications of this expansion are significant. For HCN Global-La Red Hispana, it demonstrates the enduring relevance of its content and its ability to innovate. For the Hispanic community, it means continued access to trustworthy information that can directly impact their lives, from navigating immigration systems to understanding health and financial literacy. As the program enters this new multiplatform era, it remains anchored in its original mission: making complex issues easier to understand and providing a platform where Hispanic voices are heard.
Viewers can watch Bienvenidos a América on ViX by searching “Bienvenidos a América” in the ViX app or web platform. With this expansion, the program is poised to inform and support even more generations of Latinos across the United States.
