As homebuilders increasingly offer creative incentives such as free pools and golf carts to attract buyers, Bulqit is introducing a new category: ongoing home services. The company's platform allows builders to provide new homeowners with immediate access to professionally managed recurring services, including lawn care, pool maintenance, pest control, window cleaning, and pressure washing, through a single technology platform. This model aims to deliver continuous value after closing while minimizing financial impact for builders, as highlighted in a recent Builder Magazine feature by Heather Wright.
According to Bulqit, the next evolution of builder incentives will not be another physical upgrade but ongoing homeownership value. Rather than offering a one-time feature at closing, Bulqit enables builders to provide buyers with immediate access to professionally managed recurring home services. The company's neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed providers to optimize routes, reduce travel time, and deliver competitive pricing through operational efficiencies. This approach creates an opportunity for builders to offer meaningful benefits without relying solely on costly construction upgrades or discounts.
Industry observers note that today's buyers increasingly value convenience and lifestyle alongside the home itself. Builder Magazine recently showcased incentives ranging from complimentary backyard pools and golf carts to rooftop decks and outdoor living packages, demonstrating how builders are differentiating themselves through experience-driven offerings rather than price reductions alone. Bulqit sees recurring home services fitting naturally into this broader shift.
"Builders have become incredibly creative with incentives," said Keegan Bonebrake, Founder and CEO of Bulqit. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
Instead of receiving a one-time promotional item, new homeowners can begin enjoying coordinated neighborhood services immediately after closing while managing multiple recurring services through a single platform. The concept also aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency while helping homeowners simplify ongoing property maintenance. Bulqit is currently launching with homebuilder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become an increasingly common component of builder incentive programs over the coming years.
Bulqit is a technology platform that connects homeowners with established home service companies through neighborhood-based marketplaces. By organizing recurring services at the neighborhood level, Bulqit helps homeowners access competitive pricing while enabling service providers to operate more efficiently through optimized routes and recurring customers. The platform is designed to simplify homeownership while creating new customer acquisition opportunities for professional service companies and strategic partners.
