Decile, an advanced analytics platform, announced the launch of Luma, a conversational AI analyst built specifically for ecommerce brands. Luma aims to help businesses understand performance, uncover opportunities, and act faster by interpreting complex data and providing actionable recommendations. The tool is designed to behave like a human analyst, combining ecommerce expertise with a trusted data foundation to explain why performance changes occur and suggest next steps.
According to Decile, Luma offers several key benefits. It is built on Decile's proprietary ecommerce data model, making it purpose-built for how brands sell, market, and retain customers. The AI can generate brand-specific, multi-step analyses of real-time data in seconds using plain language queries—a task that would normally take human teams days or weeks. Luma replaces scattered dashboards and static reports with conversational analysis, eliminating the need for manual reporting or data stitching. Additionally, every result includes visible reasoning and data context to build confidence in the answers.
Cary Lawrence, CEO of Decile, stated, “Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it’s hard to get clear and actionable answers when you need them. We built our AI Analyst ‘Luma’ on a strong data foundation that draws on years of ecommerce expertise to power its models. Luma cuts through the noise and allows teams across the organization to access insights using plain language—just as they would ask an in-house analyst, only faster.”
Early users have reported immediate value. A fashion and apparel brand that participated in a private preview noted, “We just weren’t doing the analysis because we didn’t have time to pull reports and insights. We don’t have a dedicated data analyst so it’s been really helpful for marketing channel owners to be able to do this and do it quickly.”
As AI extends deeper into ecommerce, marketers face challenges from the volume of data and the growing number of disparate tools and integrations. Performance insights are often fragmented across reporting platforms, analytics dashboards, apps, and advertising channels. Luma, built directly into the Decile platform, consolidates data into one place. It sits at the intersection of a CDP, an analytics engine, and a built-in AI analyst, creating a unified environment where teams can move from data to decisions in one step. Luma brings clarity and direction to complex multi-step questions, empowering ecommerce operators to make informed, efficient, and confident decisions at scale.
More information about Luma AI is available at decile.com/features/luma-ai/. Decile is an AI-powered ecommerce analytics platform that turns complex and disconnected data into clear, actionable insights and recommendations. It is a wholly-owned subsidiary of the Graham Holdings Company. The original press release can be found at www.newmediawire.com.
