Tucson, Ariz. — The veteran-owned roofing company many Tucson families have trusted for years is now DSR Roofing. The name is shorter. Everything that matters about it stays exactly the same.
“We simplified the name to better reflect who we've become,” said owner Bill Kimbley, who served more than 20 years in the U.S. Air Force before starting the company with his son. “But the heart of it doesn't change. Tucson is home. These are our neighbors. A lot of the people we started out working for, we now call friends, and some of them feel like family.”
What has never changed, through the name and everything else, is what DSR does. The company exists to protect homeowners from unethical contractors who take advantage of people through shoddy work and immoral practices, and it does that by providing legendary roofing experiences. From the first inspection to the final walkthrough, DSR sets out to give every Tucson family an experience worth talking about, and the company's clients do exactly that. That is the standard the new name carries forward.
That is not a marketing line. It is how the work has actually gone. A homeowner calls about a leak during monsoon season, the crew shows up, does the tile roof repair right, cleans up after themselves, and a few years later that same family is calling back about a friend down the street. Twenty-five hundred roofs later, those relationships are the part Bill is proudest of.
DSR Roofing exists to provide legendary roofing experiences to every homeowner it serves, and that mission shows up in the company's five core values, built the way Bill Kimbley learned to build teams in the Air Force. Results means the crew owns the outcome and stands behind it. Accountability means when something needs fixing, DSR fixes it, no excuses. Integrity means doing what is right even when no one is watching, and telling a homeowner the truth even when it costs the job. Serving others means leading with a servant's heart, treating every roof like it belongs to a neighbor. Excellence means craftsmanship is the standard, not the goal.
As Bill stated, “I can go home at night and lay my head down and know that I did the very best I could for those who put their trust in me. It is my personal mission to make sure that my company is the company that leads the way in helping everyone — my clients, my team, and even my family, know what a true contractor should look like. Our name has changed, but our mission hasn't.”
DSR Roofing is a veteran-owned roofing contractor serving Tucson and Southern Arizona. The company holds a BBB A+ rating and carries Tamko Pro Gold, TRC Master Applicator, and Tile Roofing Industry Alliance certifications, along with Arizona ROC licensing. DSR Roofing also believes in giving back to the community, donating a roof through Military Makeover with Montel, and offering discounts to veterans, senior citizens, and first responders. Learn more at dsrroofcoatingtucson.com.
