DENVER, CO – Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a creator of premium apartment websites for the multifamily industry. The collaboration aims to assist multifamily teams in better activating, configuring, and understanding the Jonah Data Layer (JDL), a feature introduced by Jonah last year that provides access to more meaningful website data when properly activated through Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data is crucial for understanding renter engagement. By combining Jonah's website functionality with Digible's expertise in search engine optimization, qualified traffic generation, analytics configuration, and performance reporting, clients can gain a clearer view of how their websites are performing and where optimization can drive improvements.
Through the partnership, Digible will offer client education, activation support, Google Tag Manager guidance, Google Analytics 4 support, and reporting assistance. This helps multifamily marketing and ownership teams interpret what their Jonah websites are revealing and determine actionable next steps. Shannon Montoya, Director of Organic Media at Digible, stated, "Clients are asking the right questions: 'What is the JDL?' 'How do I start using it?' and 'Where does the data go once it's live?' This partnership gives them a clearer path forward. We're helping connect the technical setup to the marketing visibility clients actually need to make smarter decisions."
Digible has worked closely with Jonah for over a year to align Jonah website capabilities with Digible's SEO, analytics, and reporting services. Yuri Star, CEO of Jonah Digital Agency, commented, "Digible's leadership in multifamily marketing makes them an ideal partner. Together, we're delivering best-in-class reporting and user journey insights that help our shared clients make smarter decisions."
The collaboration aims to move clients beyond merely collecting website data to using it for understanding visibility, traffic quality, renter behavior, and the digital moments that influence leasing outcomes. This creates a stronger connection between website measurement and marketing strategy, enabling multifamily teams to attract better-fit renters, optimize digital performance, and make informed decisions.
For more information about Digible's Jonah Data Layer support, visit Digible's resource page.
