The Hong Kong Trade Development Council (HKTDC) successfully concluded its Fashion Hong Kong promotion in Paris on June 28, the final day of Paris Men's Fashion Week Spring/Summer 2027. The campaign, held in partnership with Hong Kong Air Cargo Terminals Limited (Hactl), featured a professional showroom and networking events to showcase Hong Kong's design talent and foster international business opportunities.
The showroom, located at Paris's Rue de la Paix, displayed Spring/Summer 2027 collections from Hong Kong designer brands, including apparel and accessories. It attracted buyers, media, and industry professionals from Europe and beyond, facilitating business matching and partnership discussions. Notably, Hong Kong labels MARCCH and Matter Matters presented pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting creative exchange between Hong Kong and French designers.
A networking reception on June 27 drew over 200 fashion professionals, buyers, and media representatives, providing opportunities for Hong Kong designers to expand their international networks. A "Hong Kong Fashion Night dinner" the same day further strengthened connections with the global fashion community, laying a foundation for overseas market expansion.
This promotion marked the first cross-sector collaboration between HKTDC and Hactl. Hactl, a leader in sustainability and innovation in Hong Kong, contributed expertise in air cargo logistics and sustainability. According to HKTDC, the partnership integrates creativity, commerce, and professional services to support local brands in expanding internationally while responding to global sustainability expectations.
Mr. Chris Lo, Regional Director, Europe, Central Asia & Israel, HKTDC, said: "This collaboration reflects Hong Kong's unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers' talent but also demonstrating how Hong Kong's logistics excellence and sustainability leadership can support the global fashion industry in new and meaningful ways."
Mr. Frosti Lau, Chief Executive of Hactl, added: "Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability in both the fashion and air cargo industries."
Launched in 2015, Fashion Hong Kong promotes Hong Kong designers at major fashion events in cities including New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. The initiative connects local brands with global buyers and industry players to expand into markets worldwide.
