FG Brands, a self-care and wellness platform, has announced a national rebrand of its flagship franchise, formerly known as LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations have transitioned to the new identity, featuring an updated brand image, expanded service offerings, and an enhanced digital presence. This change marks a strategic evolution for the company, positioning Bare&Sol as a leading franchise opportunity in the beauty and wellness sector.
The rebrand reflects years of growth and positive consumer feedback, culminating in a franchise model that combines expert hair removal with airbrush spray tanning services under one roof. According to Jan Zalud, CEO of FG Brands, the decision to rebrand was driven by a desire to challenge the traditional waxing salon experience. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience,” Zalud stated. “Customers have evolved, and we have chosen to evolve with them.” With over one million Brazilian sugaring wax services performed, the company has perfected sugaring hair removal using an all-natural sugar paste, free from harsh chemicals found in traditional waxing.
The addition of UV-free airbrush spray tanning, applied by trained estheticians, creates two distinct revenue streams and positions Bare&Sol as a full-service skin-wellness destination. This consumer-driven sector is seeing strong growth, particularly among Millennial and Gen Z demographics who prioritize ingredient-conscious and personalized services. The new studio design reflects a modern aesthetic with clean lines and warm textures, replacing the clinical feel traditionally associated with hair removal salons.
Bare&Sol is now the only franchise opportunity offering membership-driven access to these specific services, aiming to help people feel powerful and confident in their skin. For more information about memberships or to book appointments, visit https://bareandsol.skin. FG Brands also owns Facial Collective, and both brands are designed to function as co-located business models, driving strong unit-level economics for franchise owners. Details on becoming a franchisee are available at https://fgbrands.co.
