First Orion, a provider of branded communication solutions, and Glia, a platform for intelligent banking interactions, today announced a technology partnership to deliver an identity-first approach to securing outbound customer communications. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform, aiming to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.
Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions. This approach helps reduce friction while strengthening trust at the point of engagement. By verifying the caller's identity in real time, financial institutions can ensure that customers are speaking with legitimate representatives, thereby mitigating the risk of vishing and other phone-based scams. The partnership addresses a growing need for secure communication in the banking sector, where spoofed calls have become a significant threat to consumer trust.
"This partnership represents a significant step forward in securing customer communications," said a spokesperson from First Orion. "By embedding our authentication capabilities into Glia's platform, we enable financial institutions to deliver a seamless, secure experience that builds trust from the first interaction." Glia's platform, which is trusted by over 700 financial institutions, uses a ChannelLess® architecture to unify voice, digital, and AI into a single efficient foundation. The integration allows banks and credit unions to leverage First Orion's technology without disrupting existing workflows.
The announcement is particularly relevant as financial institutions face increasing pressure to combat fraud while maintaining high levels of customer service. According to industry reports, phone scams cost consumers billions annually, and spoofed calls are a primary vector for these attacks. By adopting an identity-first approach, banks can not only protect their customers but also enhance their brand reputation. The partnership also underscores the importance of cross-platform collaboration in the fintech ecosystem, where specialized solutions often need to work together to address complex challenges.
For more information about Glia, visit glia.com. For details on First Orion, go to firstorion.com.
