First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling. With this carrier agreement, subscribers will see a business’s display name on incoming calls, allowing customization of up to 32 characters to help build trust in the call, increase answer rates, and enhance the business’s brand awareness. Under this agreement, Boost Mobile subscribers will receive incoming calls that display a business's name, through their existing business relationship, helping those customers recognize who is calling and make a more informed decision on whether to answer the call.
This partnership addresses a growing problem: many consumers ignore calls from unknown numbers, yet businesses rely on phone calls for customer engagement. By displaying the business name, INFORM Branded Calling aims to restore trust in phone communications. For Boost Mobile customers, this means they can quickly identify calls from their bank, healthcare provider, or other trusted businesses, reducing the likelihood of missed important calls. For businesses, the service offers higher answer rates and improved brand recognition.
The announcement is significant as it expands branded calling to Boost Mobile's subscriber base, which includes prepaid and postpaid customers. First Orion's technology is already integrated into the largest U.S. mobile carriers, and this agreement further extends its reach. According to First Orion, the INFORM solution provides advanced analytics to optimize call programs and real-time fraud detection, ensuring that only legitimate businesses can display their names. This helps combat phone scams and spam calls, which have eroded consumer trust.
The implications for the telecommunications industry are notable. As more carriers adopt branded calling, it could become a standard feature, changing how consumers interact with phone calls. For Boost Mobile, this differentiates its service in a competitive market. Businesses, especially those in finance, healthcare, and retail, stand to benefit from higher engagement and reduced call abandonment. However, the success of the program depends on widespread adoption and consumer awareness.
First Orion is a market leader in branded communication solutions, offering a comprehensive suite to improve customer engagement, security, and transparency. The company partners with Fortune 500 companies and major carriers. For more information, visit firstorion.com.
