First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. This collaboration aims to help businesses clearly identify themselves and improve answer rates, addressing the growing problem of scam calls that undermine consumer trust.
The launch comes at a critical time for the UK market, where scam calls are a daily concern and consumers are increasingly reluctant to answer unknown or unverified numbers. This hesitation makes it harder for legitimate businesses to reach customers. By utilizing Vodafone's CAMARA-based network APIs, First Orion's solution verifies and brands calls, enabling enterprises to present verified, recognizable identities at scale across Vodafone's network.
"We are thrilled to partner with Vodafone to bring our INFORM Branded Calling solution to the UK," said a First Orion spokesperson. "This partnership will empower businesses to build trust with their customers by ensuring that every call is authenticated and branded, reducing the risk of fraud and improving engagement."
The service is designed to display a company's name, logo, and reason for calling directly on the recipient's phone screen, even if the number is not saved in their contacts. This transparent approach not only boosts answer rates but also enhances security and transparency for consumers. For more details on the announcement, including downloadable images and bios, click here.
As a market leader in branded communication solutions, First Orion elevates the phone call and messaging experiences for businesses, carriers, and consumers. The company offers a comprehensive suite of branded communications solutions to improve customer engagement, enhance security and transparency, and provide actionable insights. In addition to branded calling and messaging, First Orion empowers businesses with advanced analytics to optimize call programs, real-time fraud detection to protect their customers, and other innovative solutions that enable enterprises to provide trust and transparency at scale.
This partnership with Vodafone marks a significant expansion for First Orion, which is already integrated into the largest U.S. mobile carriers. By bringing its expertise to the UK market, First Orion is poised to help enterprises combat the scourge of scam calls while improving their ability to connect with customers. The implications of this announcement are far-reaching: as more businesses adopt branded calling, consumer trust in phone communications is likely to increase, potentially reducing the prevalence of call-related fraud and improving overall call engagement metrics.
First Orion's solution is part of a broader industry trend toward call authentication and branding, driven by regulatory pressures and consumer demand for security. The partnership with Vodafone leverages the CAMARA API standard, which is gaining traction globally as a means to enable interoperable network services. This move could encourage other carriers and enterprises to adopt similar technologies, further strengthening the ecosystem of trusted communications.
