First Orion, a leading provider of branded communications solutions, today announced a new patented SIP redirect-based, end-to-end call authentication integration method. This technology enables enterprises to more easily and securely authenticate outbound calls while delivering trusted calls at scale. The announcement marks a significant advancement in call authentication, allowing businesses to verify that calls are valid as they reach carrier networks, branding only authenticated calls with INFORM® or blocking unauthenticated calls with SENTRY®.
The new integration method leverages SIP redirect to streamline the authentication process, reducing complexity for enterprises. By integrating directly with carrier networks, the solution ensures that only verified calls are branded with a logo or blocked if fraudulent. This approach is designed to combat the growing problem of call spoofing and robocalls, which erode consumer trust and cost businesses billions annually. According to First Orion, the technology is now available as part of their comprehensive suite, which includes INFORM with Logo and SENTRY Call Blocking.
"Our new SIP redirect-based integration represents a major step forward in making call authentication accessible to more enterprises," said a company spokesperson. "By simplifying the technical requirements, we can help businesses protect their brand reputation and provide consumers with a trusted calling experience." The integration method is patented and tailored to work with existing carrier infrastructure, ensuring seamless deployment.
First Orion's solutions are already integrated into the largest U.S. mobile carriers, and this new capability expands the reach of their authentication technology. Enterprises using the SIP redirect method can expect faster implementation times and reduced costs compared to traditional authentication approaches. The technology also supports scalable operations, allowing businesses to authenticate millions of calls daily without performance degradation.
The announcement comes as regulators and consumers increasingly demand greater transparency in communications. The Federal Communications Commission has been pushing for broader adoption of call authentication standards like STIR/SHAKEN, and First Orion's new integration method aligns with these efforts by providing a practical path for enterprises to comply while enhancing customer engagement. "This innovation not only improves security but also strengthens the connection between businesses and their customers," the spokesperson added.
For more details, visit the full announcement at First Orion's press release. Additional information about First Orion's branded communications solutions is available at firstorion.com.
