Forme Science, the smart posture and recovery wearables brand worn by Olympians and celebrities, has launched the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the 2026 World Cup Final. The campaign is powered by PlayAbly and leverages Kalshi, a federally regulated prediction market exchange, to hedge the financial risk.
For Forme co-founder Seiji Liu, the initiative is a way to share the excitement of the World Cup with customers. "Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best," Liu said. "Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage."
The promotion represents a milestone for both e-commerce and prediction markets. By using Kalshi to hedge the payout, Forme can offer a bold guarantee without taking on unlimited financial exposure. "This is exactly the kind of business application Kalshi is built for," said Nicolas Hull, director of business development at Kalshi. "We're making it easier for businesses to derisk bold ideas." PlayAbly designed the campaign end-to-end, allowing Forme to confidently offer the refund. "We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands," said Angelo Ferro, founder and CEO of PlayAbly. "This is what innovation looks like: finding new ways to bring people into the moment."
From now through June 30, customers can purchase on forme.science and enter code TEAMUSA at checkout. If Team USA reaches the World Cup Final, every TEAMUSA order will receive 100% cashback (excluding taxes and shipping). The offer is subject to official rules available at https://forme.science/pages/team-usa.
Forme Science, known for its patented intelligent posture wearables, continues to expand into data-driven health technologies. The brand is the Official Posture & Recovery Partner of the MLB Players Association and serves consumers, elite athletes, and healthcare professionals. With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets mature, this approach has the potential to reshape promotional marketing across retail, travel, sports, and entertainment.
