Lainey Morse, the Oregon entrepreneur who invented Goat Yoga in 2016 and turned it into a worldwide phenomenon, has launched a new venture: "Buy the Goats a Bouquet," a $25 flower dedication service that lets customers send a message while goats eat the flowers on camera. The service, which began in June 2026 on the 10th anniversary of Goat Yoga, stemmed from a county requirement that Morse generate at least $10,000 in annual agricultural product sales to legally operate Goat Yoga and Goat Happy Hour at her No Regrets Farm in Monroe, Oregon.
According to Morse, when she told county officials she was "farming happiness," they did not accept it as a qualifying product. Flowers became the solution, but not in the expected way. As a fully organic, chemical-free permaculture farm, No Regrets Farm grows flowers without pesticides, resulting in blooms that are natural but not always picture-perfect. "Our flowers aren't perfect," says Morse. "But the goats think they're absolutely wonderful. And now so does everyone else." Rather than let the imperfect flowers go to waste, Morse created a service that turns three problems—imperfect flowers, the agricultural sales requirement, and the need for compelling social media content—into one heartwarming solution.
Here is how it works: customers visit the No Regrets Farm website and order a $25 bouquet dedication. They provide the name of their recipient, the occasion, and a short personal message. Morse arranges a fresh chemical-free bouquet, brings it to the goats, reads the dedication aloud on camera, and films the goats as they enthusiastically devour the flowers. The dedicated video is then posted to the No Regrets Farm Sanctuary social media platforms, where Morse has built a following of nearly 178,000 across Facebook, Instagram, YouTube, and TikTok.
The occasions have ranged from birthdays and belated celebrations to memorials, cancer fighters, and personal milestones. There is even a "Breakup Bouquet." Each video is personal, joyful, and deeply shareable, telling the story of someone who matters to someone else. The concept received its first orders within days of launching in June 2026.
This is not the first time Morse has turned an unconventional idea into a global movement. In 2016, she sent photographs of her first goat yoga class to Modern Farmer magazine on a whim. The magazine responded within minutes, and within 24 hours, Morse's phone was ringing with calls from journalists around the world, including The New York Times, The Wall Street Journal, People Magazine, CNN, and the BBC. Goat Yoga went on to become a multi-million dollar industry with hundreds of locations worldwide. Now, a decade later, Morse is finding joy in the unexpected once again, one imperfect bouquet at a time.
No Regrets Farm is currently accepting bouquet dedications on their website. Videos are posted to the No Regrets Farm social media pages, and orders can be placed directly through the farm's website.
