North American Frac Sand, Inc. (OTC: NAFS), doing business as HRC Coffee Roasters LLC, announced substantial operational progress over the past 18 months as it prepares for a comprehensive corporate repositioning expected to drive growth in 2026. The company has been building infrastructure, partnerships, and product portfolio to scale Havana Roasters Coffee® as a multi-channel premium coffee brand.
Strategic progress includes retail expansion, product innovation, operational scaling, and corporate positioning. Under HRC Hospitality Corp., the company is finalizing preparations for the opening of the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California. This location will serve as a revenue-generating operation and showcase for the brand's Cuban-style coffee heritage.
Product innovation is underway under HRC Coffee Roasters, with development of Havana Roasters Coffee® in Nespresso-compatible pod format, targeting the growing single-serve premium coffee market. Additionally, under The HRC Beverage Company, Ready-to-Drink (RTD) versions are in advanced formulation and production planning stages, aiming to capture share in the convenience beverage category (https://www.newmediawire.com).
Operational scaling includes expanding roasting capabilities, strengthening wholesale distribution networks, advancing franchise program development, and enhancing e-commerce infrastructure. The company is also working to complete regulatory processes to align its public corporate identity with the Havana Roasters Coffee® brand.
Gabriel Martinez, Chairman and CEO, commented, 'The past 18 months have been focused on execution. We've been building the foundation for what we believe will be a breakout year in 2026.' He added that the company is approaching several important milestones that will enhance shareholder value and market visibility.
Havana Roasters Coffee Companies is the exclusive license holder and commercialization platform for a premium Cuban-style coffee brand based in Florida and expanding to Los Angeles. The company executes a multi-channel growth strategy encompassing wholesale distribution, licensed retail locations, franchise development, e-commerce, RTD beverages, and hospitality services.
More information is available at thehrccompanies.com.
