Havana Roasters Coffee Companies Inc. (OTC: NAFSD), formerly North American Frac Sand, Inc., announced that its corporate name and ticker symbol changes have been approved by FINRA. Effective January 29, 2026, the company's common stock began trading under the new name, with the temporary symbol OTC: NAFSD for twenty trading days before adopting the permanent symbol OTC: THRC.
The rebranding marks the completion of a change in control and strategic transformation following the acquisition of a 100% controlling interest by HRC Holdings Corp., the exclusive license holder of the Havana Roasters Coffee™ brand and related intellectual property. Since May 2023, the company has been operating as HRC Coffee Roasters LLC on a DBA basis. With regulatory approvals finalized, the company now moves forward under a unified corporate identity aligned with its long-term growth strategy.
Havana Roasters Coffee™ is a premium Cuban-style coffee brand built around authentic heritage roasting techniques. As the exclusive license holder, HRC controls the commercialization pathway for all Havana Roasters Coffee-branded products and services. The company is building a diversified revenue model across wholesale distribution, company-operated retail locations, franchise development, branded food and beverage programs, ready-to-drink (RTD) product development, roasting and co-packing services, and mobile hospitality platforms. This multi-channel structure provides multiple points of entry for growth and traction, an important consideration for companies developing early-stage consumer brands.
While the company is in a growth and build-out phase, management has focused on executing foundational initiatives designed to support scalable operations in 2026 and beyond. Recent operational highlights include expanded roasting and production capabilities, advanced development of the company's franchise model, added wholesale accounts and expanded regional distribution activities, progressed build-outs for initial branded retail locations, and advanced RTD formulation and production planning.
Near-term catalysts include opening initial retail locations, releasing an updated e-commerce and subscription platform, introducing franchise offerings, expanding hospitality operations including mobile units, and milestones tied to RTD pilot production and launch preparation. These items are expected to drive increased visibility for the Havana Roasters Coffee™ brand and position the company for significant revenue growth in 2026.
Gabriel Martinez, Chairman and CEO, stated, "Completing our rebrand to Havana Roasters Coffee Companies Inc. and trading under our branded name represents a major step in aligning our public identity with the business we are actively building. We now have the proper corporate foundation in place to scale."
"Investors look for companies with both a credible operating plan and catalysts. Over the past 18 months, we’ve focused on strengthening our operational capabilities, expanding distribution, advancing franchise programs, and preparing our retail and RTD strategies. With regulatory approvals finalized, we are now positioned to convert these initiatives into commercial growth."
"We believe Havana Roasters Coffee™ has a unique positioning within the premium coffee market, and our expanding platform creates multiple opportunities to build long-term value for shareholders. We are bringing our authentic brand to the world one cafecito at a time."
Existing shareholders do not need to take any action regarding the name or symbol change. All shareholdings will be automatically updated by VStock Transfer, LLC, the company's transfer agent. More information is available at thehrccompanies.com.
