The Hong Kong Trade Development Council (HKTDC) is set to host five major exhibitions from August 13 to 17 at the Hong Kong Convention and Exhibition Centre, under the theme 'Live Well. Stay Well.' The events include the 36th Food Expo, 10th Beauty & Wellness Expo, and 12th Home Delights Expo, alongside the 4th Food Expo PRO and 17th Hong Kong International Tea Fair, which will run from August 13 to 15. These fairs will bring together more than 1,850 exhibitors from over 30 countries and regions, offering a one-stop platform for sourcing, business networking, and retail experiences.
For the first time, the trade fairs will include exhibitors from all ASEAN member states, with debut participations from Brunei and Timor-Leste. New exhibitors from Colombia and Greece are also joining, and the Korea Pavilion has expanded by 40% to become the largest overseas pavilion, hosting over 130 exhibitors. The Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs of China has organized delegations from multiple provinces to showcase premium agricultural products, using Hong Kong as a gateway to global markets.
Food Expo PRO will introduce a new 'Meat Zone' to meet demand for premium meat products, featuring items like frozen marinated Korean barbecue and halal-certified beef tendon balls. The popular 'Coffee Zone' returns with a wider range of international exhibitors, including new participants from Colombia, Myanmar, and the United States. The 'Food Science and Technology Zone' will highlight alternative foods and intelligent food-service robots, with a Food Tech Symposium exploring emerging technologies driving innovation.
The Hong Kong International Tea Fair will showcase rare teas, including the first-flush Kunlu Mountain purple bud pu'er tea from Yunnan, and will debut the Chinese Mainland Matcha Pavilion and Yixing Zisha Teaware Pavilion. A new 'Tea Lifestyle' zone will present innovative tea products like sparkling tea and tea-based cocktails, alongside tea meditation experiences. The Hong Kong International Tea Culture Forum will discuss the internationalization of Chinese tea brands.
The Beauty & Wellness Expo introduces the 'Stay Relax' zone with red-light therapy capsules and medicated balms, while the Home Delights Expo focuses on quality sleep with the 'Go Sleep Exp' zone and smart home solutions from HKT, which will offer discounts up to 70% on smart home appliances.
The International Conference of the Modernization of Chinese Medicine and Health Products, expanded to three days, will feature over 30 speakers discussing regulatory policies and global pathways for traditional medicine, with a hybrid format to facilitate wider participation.
To celebrate HKTDC's 60th anniversary, visitors can enjoy free admission before noon daily with designated leaflets (quota 600 per day), and exhibitors will offer '6'-themed promotions. The 'Smart Bidding' session allows bidding on selected products starting from 10% of the original price, and the 'August Happy Buy' campaign website provides details on flash sales and discounts.
E-tickets can be purchased through the 01 Space platform, AlipayHK, Alipay, convenience stores, the Octopus App, and The Club App. Morning and evening admission tickets will also be available, and visitors can pay on-site with AlipayHK, Alipay, Octopus, or WeChat Pay.
