The Hong Kong Trade Development Council (HKTDC) today officially opened its seven flagship lifestyle and licensing events, including the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, DeLuxe PrintPack Hong Kong, Hong Kong International Licensing Show, and the Asian Licensing Conference. The events, running from April 28 to 30 at the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo, have attracted some 5,600 exhibitors from over 30 countries and regions, underscoring Hong Kong's role as a global hub for trade and innovation.
HKTDC Executive Director Sophia Chong emphasized Hong Kong's strategic position as a super connector and super value-adder, bridging the Chinese Mainland's vast market with the rest of the world. "Backed by its solid strengths, well-developed innovation ecosystem and robust intellectual property infrastructure, Hong Kong is the ideal base for companies to grow their businesses, pursue creativity and innovation, and bring them to commercial fruition," Chong said.
The Gifts & Premium Fair and Home InStyle offer a diverse range of gifts and home products, with a new "Reimagine" themed floor at HKCEC Hall 5 providing a one-stop overview of global trends. Notable product launches include the Camel Brand MINI20 thermos blind box by Wei Yit Vacuum Flask Manufactory, co-branded with Bruce Lee's 85th anniversary, and PREN Ltd's infection-prevention mobile toilet, which is installation-free and waterless. The Hall of Fine Design at the Gifts & Premium Fair gathers over 100 exhibitors featuring premium, design-led products, while Star Industrial Co., Ltd presents Red A mini-series blind boxes evoking Hong Kong nostalgia.
Home InStyle features the Gerontech and Innovative Material Pavilion, showcasing over 20 local enterprises with products like Scan Infinity's TechFitX Smart Sports Training System for seniors and Sinomax's bionic ultrasonic sleep soother. The Cultural and Creative Avenue highlights design institutions from over 10 countries, with Pantone returning as color partner to present home décor trends based on the PANTONE 2026 Color of the Year, "Cloud Dancer".
Fashion InStyle's NEXT zone, sponsored by the Cultural and Creative Industries Development Agency, demonstrates material innovation with over 60 exhibitors, including Belgium's Bloom Biotech showcasing microalgae leather and Finland's Spinnova PLC presenting SPINNOVA® textile fiber. Project ambassador Han Chong leads six local designer brands in creating cross-disciplinary collections using forward-looking materials from global suppliers. The full collection will be unveiled at the NEXT fashion parade.
The Printing & Packaging Fair and DeLuxe PrintPack Hong Kong highlight eco-friendly solutions, such as Elements Printing and Packaging's FSC Transparent Non-plastic packaging and Guangzhou Xingqiyuan's wet-press paper-pulp packaging from agricultural waste. DeLuxe PrintPack features 3D rotating music boxes and vintage phonograph gift packaging by Ijen Enterprises Ltd.
The Licensing Show introduces a new IP and e-Commerce Support Services zone, uniting e-commerce platforms and marketing firms to help brands capitalize on cross-border e-commerce growth. Headline IPs include Potatoz by 9GAG, LuLu the Piggy by Toyzeroplus, and Quby from the Chinese Mainland. The concurrent Asian Licensing Conference features industry leaders discussing global licensing trends, sports licensing strategies for the FIFA World Cup, and Virtual YouTubers' engagement with Gen Z.
Throughout the fairs, around 60 thematic seminars and events will cover trending topics like the silver economy, sustainability, and generative AI in design and printing. The events reinforce Hong Kong's position as a global trade hub, driving innovation and sustainability across multiple industries.
