HPA Talent, a leading talent agency in sports, creators, and entertainment, has signed Jasmijn Janssen, the reigning World Freestyle Soccer Champion, to an exclusive North America representation deal. The announcement marks a strategic move to leverage Janssen's elite skills and growing digital influence ahead of major soccer events.
Janssen is widely recognized for her technical precision, athleticism, and artistic expression, which have made her a standout performer in live events and branded activations. Under the agreement, HPA Talent will represent her across North America, focusing on brand partnerships, appearances, live events, and World Cup–cycle activations. The agency aims to build her presence with global brands seeking authentic soccer talent.
"Jasmijn is exactly the type of talent brands are looking for as we head into a massive World Cup cycle," said Paris D'Jon, CEO of HPA Talent. "She's not only a reigning world champion, but a true performer with international appeal. We're excited to introduce her to the North American market in a big way."
The signing comes at a pivotal time as global interest in soccer content, live experiences, and creator-led activations surges ahead of the 2026 FIFA World Cup, followed by the Women's World Cup and Olympic cycles. Janssen's unique blend of skills positions her well for these opportunities.
"Partnering with HPA Talent feels like the right next step for my career," said Jasmijn Janssen. "They understand freestyle soccer, the World Cup landscape, and how to build long-term opportunities in North America. I'm excited for what's ahead."
HPA Talent continues to expand its soccer talent booking and representation division in North America, connecting athletes and creators with brands and major events. For more information, visit HPA Talent's website.
