HS-Soft AG, the market leader for bakery till systems in the DACH region, has chosen Munich-based FinTech Rubean AG as its SoftPOS partner. The collaboration aims to replace traditional card readers by integrating payment acceptance directly into modern till systems. Local card systems such as girocard are supported alongside Mastercard and Visa. The announcement was made via NEWMEDIAWIRE.
For 39 years, HS-Soft AG has established itself as the leading provider of software and till systems for bakeries, patisseries, and confectioners across the DACH region. The company currently serves over 700 businesses with more than 4,000 till stations. By adopting Rubean's SoftPOS solution, HS-Soft aims to eliminate the need for separate card terminals, which often come with their own cables, contracts, and maintenance requirements.
Heiner Schriever, founder and CEO of HS-Soft, explained the practical benefits: "At many bakery counters today, there are two devices side by side: the till and the card terminal, each with its own cable, its own contract and its own maintenance. With Rubean, the terminal becomes an app on the till. This means: one less device, lower costs, and every new till can accept cards straight away, without the need to have a separate terminal delivered and set up first." He added that customers simply hold their card or mobile phone up to the till screen, which also displays their shopping, making transactions quick even during busy morning queues.
Stephan Kück, co-CEO of Rubean, commented on the partnership: "Together with HS-Soft, we're creating a new checkout experience for bakeries and their customers." Rubean AG, headquartered in Munich, has developed a technologically advanced and regulatory-compliant payment platform that enables merchants, partners, and integrators to accept card payments on mobile devices via the Rubean SoftPOS app. The platform supports various banks and acquirers in using local and global card systems, as well as enterprise applications and value-added services, with high availability, scalability, and security. After years of investment in research and development, the Rubean solution is in daily use in large-scale deployments and is now entering a phase of scaling. More information is available at www.rubean.com.
This partnership matters because it signals a broader shift in the point-of-sale industry toward software-based payment acceptance, particularly in niche retail sectors like bakeries where space and efficiency are critical. By integrating card payments into the till itself, HS-Soft and Rubean are reducing hardware complexity and costs for small and medium-sized businesses. The move also strengthens Rubean's position in the DACH region and demonstrates the growing adoption of SoftPOS technology beyond traditional retail environments. For bakery owners, the immediate implication is a simpler, more streamlined checkout process that can be deployed quickly across new till stations without waiting for separate terminal deliveries or contracts. The original release can be viewed on www.newmediawire.com.
