InPlay Global, the market for live sports performance, has announced a strategic partnership with tZERO Group, Inc., a leader in blockchain-based financial infrastructure, to build an equity market for sports performance. The collaboration aims to create Sports Performance Securities™, equity instruments whose value is tied to team performance, effectively establishing sports performance as a new investable asset class.
The partnership combines InPlay's innovative market model with tZERO's regulated digital securities infrastructure. According to Edwin Johnson, Founder and CEO of InPlay Global, "Sportsbooks allow users to wager on outcomes. Prediction markets allow users to trade probabilities. Yet no equity market exists for sports performance itself. We're changing that." Alan Konevsky, Chairman and CEO of tZERO, added, "Tokenization, coupled with the right market structure, transforms real-world rights, interests, and economic activity into investable assets. Sports performance represents a compelling and largely untapped frontier."
This development comes as InPlay prepares to launch the InPlay Trading Challenge™, a free-to-enter national competition aligned with the 2026 professional and college football seasons. Featuring cash prizes and participants from more than 15 universities, the competition is designed to introduce students and sports fans to sports markets, trading concepts, and financial literacy through active participation.
The partnership signifies a major step toward creating a regulated market for sports performance securities, offering new opportunities for sports fans, investors, traders, and institutions. By leveraging tZERO's infrastructure, InPlay aims to bring transparency, accessibility, and market participation to this emerging asset class.
For more information about tZERO's digital asset securities and broker-dealer services, visit their website. tZERO Digital Asset Securities, LLC and tZERO Securities, LLC are registered broker-dealers with the SEC and members of FINRA and SIPC. Additional details can be found on FINRA's BrokerCheck.
