IVOREE, an omnichannel engagement platform serving gaming and hospitality operators across North America, has completed an enterprise-wide mobile platform rollout with Delaware North’s Ember Entertainment division. The deployment connects six properties across four states—Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas—onto a single platform architecture.
The significance of the announcement lies in its scale and regulatory complexity. Rather than building separate solutions for each jurisdiction, Ember Entertainment now operates one connected system that carries the guest journey across gaming, hotel, dining, and retail touchpoints. Patrons can access real-time point tracking, personalized offers, campaigns, promotions, and engagement mechanics through a mobile-first interface tied to the Ember Rewards program, regardless of which property they visit.
The platform’s player-data layer allows each venue to tailor experiences at the individual patron level while giving Ember Entertainment a unified view of engagement activity across all participating venues and states. That combination of local personalization and enterprise-wide visibility is central to why the deal matters: it demonstrates that a single platform can function across four distinct regulatory environments and player markets without sacrificing operational control or guest experience quality.
“We went through a very thorough RFP process, and it was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none,” said Jason Gregorec, President of Delaware North’s gaming business. He added that the launch was deliberately timed to overlap with the Ember Rewards rebranding to deliver a combined technology and guest-experience push.
For IVOREE, the rollout represents a proof point for its strategy of giving operators one platform with broad reach. The company’s technology is already used by Historical Horse Racing operators, route markets, sovereign nation tribes, and commercial gaming locations across more than a dozen states in the US and Canada. The Ember Entertainment deployment extends that footprint into new markets and regulatory frameworks, reinforcing the platform’s ability to scale across diverse operating conditions.
“Four states, different environment nuances, four distinct player bases – and one platform that had to work flawlessly for all of them,” said Vaughn Place, Head of Product Strategy at IVOREE. “That’s the kind of challenge our platform is built for.”
Benjamin Keller, Head of Business Development at IVOREE, framed the deployment as a direct reflection of the company’s investment in innovation. “This is exactly what we set out to build at IVOREE – give operators one singular platform with an infinite reach,” he said. The platform is now live across all six properties, making Ember Rewards and IVOREE’s engagement experience accessible directly through patrons’ mobile devices.
The broader implication for the gaming and hospitality sector is that regional operators may increasingly compete not just on amenities or location, but on the sophistication and consistency of their digital patron engagement. By adopting a single mobile platform across multiple states, Ember Entertainment is positioning itself to deliver a seamless guest journey that could serve as a model for other multi-property operators navigating fragmented regulatory landscapes. For IVOREE, the successful launch adds a significant reference case as it continues to market its mobile-first loyalty, gamification, and intelligent player-data capabilities to operators across North America.
