Jason McDonald Consulting, a digital marketing consultancy specializing in SEO, Google Ads, and social media marketing, announced that Dr. Jason McDonald's newest book, 'AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,' has achieved its first ten reviews on Amazon. The book provides a practical framework for marketers to understand and apply artificial intelligence in small-business marketing.
'AI is the 'new kid on the block.' Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing,' said Dr. McDonald, Director of the JM Internet Group and instructor at Stanford Continuing Studies. 'My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way. The guide is not a cutting-edge scientific treatise on AI. Rather it is a practical workbook for today's small business owner and marketer.'
More information on the book can be found at https://jasonmcdonald.org/seo/ and https://www.jm-seo.org/books/ai-and-marketing/. The book is part of Dr. McDonald's 2026 Marketing series, which overviews SEO, Google Ads, social media marketing, and artificial intelligence. Rather than treating AI as magic, the book presents it as a tool marketers can use to improve efficiency, generate ideas, analyze data, and create better ways to reach customers. The book is available on Amazon in both paperback and Kindle formats.
Artificial intelligence is rapidly changing how businesses persuade and reach customers. General-purpose platforms like ChatGPT, Gemini, Copilot, and others are useful for content creation, market research, customer relations, advertising, and data analysis. While many books focus on esoteric technological issues, Dr. McDonald's latest book focuses on practicality.
The book explains a 'task-based' approach. Rather than learning platitudes about artificial intelligence, the book asks and answers how AI can help with specific tasks such as brainstorming content, conducting market research, analyzing data, improving advertising, and providing tech support for confusing platforms like Google Ads, META ads platforms, TikTok, etc. The book also includes an appendix identifying many of today's AI tools.
The book reflects Dr. McDonald's growing emphasis on AI within his Stanford Continuing Studies course. In the course to be taught in January 2027, an entire week is devoted to AI and marketing. Students explore how AI impacts search engine optimization, content marketing, social media marketing, online advertising, analytics, and customer behavior. They also learn how to evaluate AI tools critically and how to integrate them into real marketing workflows.
Dr. McDonald also offers services such as an expert witness in SEO, Google Ads, and social media. Attorneys seeking a practical expert witness can visit Dr. McDonald's website at https://www.jasonmcdonald.org.
