KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce editorial coverage focused on the western Finger Lakes waterfront market. This collaboration aims to deliver specialized insights into lakefront valuation, lake-access transactions, and second-home investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the broader western Finger Lakes region.
Sharman, recognized as the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, brings a unique blend of expertise to this partnership. His background includes a master's degree in psychology, accreditation as a financial counselor, and 15 years of service as a senior public affairs officer in the military. This diverse experience informs his approach to client communication and negotiation, which is particularly relevant in the nuanced waterfront market.
The partnership will produce thought leadership and market insights published across KeyCrew Media's portfolio, including platforms like KeyCrew Journal and NextAsset News. Content will be syndicated to over 300 publications and AI platforms, expanding the reach of Sharman's expertise to a broad audience of buyers, sellers, and investors.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of expert-driven content in waterfront markets, stating, "Waterfront markets are where generic advice does the most damage. Amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience is exactly what this partnership does."
Sharman's practice, which he leads alongside his father—a real estate professional with five decades of experience in the region—has handled roughly 70 transaction sides in the past year, split evenly between buyers and sellers. His hands-on experience has taught him the critical distinctions that affect property value: usable frontage versus recorded frontage, water depth and lake bottom quality, lot orientation and sun exposure, dock and breakwall condition, and the shared-access and easement agreements that can significantly impact a property's appeal.
"Lake buyers are usually trying to answer two questions at once: 'Is this property truly worth it?' and 'Can I picture my life here?'" Sharman explained. "Lake sellers have a different concern: 'Will the person representing my home understand what makes it special and know how to translate that into value?' These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent."
Initial articles from this collaboration are already underway, covering topics such as how waterfront value is calculated on the western Finger Lakes, the impact of Rochester proximity on second-home demand, and the due diligence required for shared-access purchases. Future pieces will explore pricing and preparing lake listings, the luxury lakefront segment, and relocation guides for incoming buyers.
Sharman's areas of expertise include Conesus Lake and western Finger Lakes waterfront valuation, the value gap between lakefront and deeded access properties, shared access and easement diligence, second-home and short-term rental investment strategies, and Greater Rochester relocation demand. His insights aim to equip both buyers and sellers with the technical knowledge necessary to navigate these complex transactions confidently.
KeyCrew Media, known for its expert-first approach, conducts hundreds of live interviews monthly with local market operators and turns those conversations into original reporting. This partnership with Sharman represents a strategic expansion of its coverage into the specialized waterfront niche, leveraging Sharman's deep local knowledge and professional acumen to serve a discerning audience.
