KeyCrew Media, an expert-first media company, has announced a partnership with Anthony Burr, founder of Safety Pickets, to provide expert insights on worksite safety and reusable safety equipment. This collaboration comes as Safety Pickets, an Australian company known for its patented steel safety caps that prevent impalement and trip hazards from exposed star pickets, seeks to enter the US market.
The partnership will involve co-producing thought leadership content and market insights on topics such as worksite safety, reusable safety equipment, and the transition from reactive to preventative safety culture. This content will be published across KeyCrew's portfolio and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of Burr's story: "Anthony's story is the kind of founder-led, product-proven narrative we love to tell – a simple jobsite frustration turned into a patented fix that's already stocked in every Bunnings in Australia. As Safety Pickets looks for the right US distribution partner, we're glad to help make sure the story behind the product is easy to find."
Burr founded Safety Pickets after experiencing frustration with plastic caps breaking on concreting jobsites. He developed a reusable steel cap that protects workers from the hazards of exposed star pickets. The product has since been patented in Australia, New Zealand, Europe, and the US, nominated for Australia's Work Safe Safety Solution of the Year, and is distributed nationally through Bunnings, Australia's largest hardware and trade retailer. Adoption has expanded beyond construction into civil infrastructure, agriculture, equine properties, and municipal parks departments.
"Since that first prototype, we've had one goal – solving a hazard that's hiding in plain sight on almost every jobsite," said Anthony Burr. "Partnering with KeyCrew gives us a way to tell that story to the people we most want to reach as we look for the right partners to bring Safety Pickets to the US."
KeyCrew's initial articles with Burr will explore the founder story behind Safety Pickets, the shift to preventative worksite safety culture, and the benefits of reusable safety equipment over disposable plastic caps. Future coverage will include the Bunnings distribution story, adoption in civil, agricultural, and municipal markets, and the search for a US distribution partner.
This partnership is significant as it highlights the growing importance of worksite safety innovation and the potential for Australian safety solutions to make an impact in the US market. By sharing Burr's expertise, KeyCrew aims to provide valuable insights to professionals and investors, while also supporting Safety Pickets' expansion efforts.
For more information, visit Safety Pickets and KeyCrew.
