KeyCrew Media, an expert-first real estate media company, has selected Mark D. Bratton, CCIM, of The Bratton Team, as an expert source on hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity in the Hawaii market. This partnership, announced August 17, 2026, aims to provide investors and operators with valuable insights into a unique and supply-constrained market.
Bratton, who has advised buyers and sellers across all Hawaii asset classes for 40 years, will co-produce thought leadership and market insights with KeyCrew's editorial team. These insights will be published across KeyCrew's portfolio of publications and syndicated through its network of partners, portals, and AI platforms. Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of amplifying The Bratton Team's on-the-ground observations to an open audience: “We’re delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does.”
The Bratton Team, led by Mark D. Bratton and Mike Perkins, has been closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since 1985. The team positions itself as a relationship partner across the full cycle of ownership, serving Hawaii legacy landowning families and mainland capital seeking entry into a market that behaves differently from the continent. Recently, the team expanded into debt and equity placement, selling a Kona hotel and securing a first mortgage with 40 lenders competing for the loan.
“Since 1985 we’ve sold hotels, shopping centers, apartments and office buildings in this market,” said Bratton. “Partnering with KeyCrew Media is a chance to share what we’ve learned with the investors and owners looking at Hawaii.”
Coverage is already underway. KeyCrew's first articles with Bratton examine who is transacting on Hawaii hotels today, the outlook for the state's hotel market in 2026, and how hospitality debt and equity is being sourced. Upcoming topics include multifamily and income-producing assets, and a mainland investor's guide to Hawaii.
Bratton's expertise spans Hawaii hotel and resort investment sales, hotel financing, multifamily and income-producing assets, retail and shopping center investment, and guiding mainland capital into Hawaii. The partnership underscores the importance of local expertise in a market where ground leases, union operations, and supply constraints significantly impact investment decisions.
KeyCrew Media conducts hundreds of live interviews monthly with operators and experts, turning conversations into original reporting. Its properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal, reaching over 40,000 professionals and syndicating content to 300+ platforms. This collaboration with The Bratton Team is a strategic move to enhance its Hawaii coverage, providing critical insights for investors navigating one of the most unique commercial real estate markets in the United States.
