Lionsgate Play Asia has selected NAGRA Multi-DRM, a core component of the NAGRA Venturi ecosystem, to safeguard its premium OTT content catalogue. The move underscores the platform's commitment to protecting its differentiated content mix, which includes Hollywood blockbusters and regional originals, as competition intensifies in India's fast-growing streaming market.
NAGRA Multi-DRM provides studio-grade content protection, reducing exposure to illegal distribution while simplifying compliance with studio requirements. By integrating this solution, Lionsgate Play aims to accelerate subscriber growth and maintain audience trust. The platform also gains flexibility to strengthen its security posture over time through the broader NAGRA Venturi ecosystem, which offers a unified, intelligence-led approach to identify, prioritize, and respond to emerging piracy threats.
Rohit Jain, Founder at Lionsgate Play Asia, highlighted the strategic importance of the partnership: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need."
India remains one of the most dynamic markets for content security, with sophisticated piracy operations threatening premium content and subscriber revenue. NAGRA Multi-DRM is proven to deliver security that protects revenue and enables growth through scalable protection across devices and platforms. For Lionsgate Play, it will help identify and mitigate illegal distribution earlier in the value chain while strengthening control over content usage, supporting a wider approach to protect brand value and make informed security decisions.
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, commented: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships, and support long-term growth."
This partnership reflects NAGRAVISION's continued expansion in high-growth streaming markets and its commitment to helping content owners turn security into a value driver. For Lionsgate Play, the deployment of NAGRA Multi-DRM is a critical step in safeguarding its content library and ensuring a seamless viewing experience for its subscribers.
