LoLo Care, a home care marketplace and coordination platform, has officially launched in North Carolina’s Triangle Region, including Raleigh, Durham, and Chapel Hill. The service aims to provide families with greater flexibility and choice in managing non-medical home care for their loved ones, addressing a critical need as the population ages.
The platform allows families to select independent caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies that often require minimum hours or long-term contracts, LoLo Care enables bookings starting at just one hour, making it a cost-effective and convenient solution.
“LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
The platform sets an hourly rate of $30, with $27 directly going to caregivers, ensuring fair compensation. Families can review detailed profiles of caregivers, including experience, ratings, and background-check status, to make informed decisions. While same-day service is not guaranteed, most assistance can be arranged within a few hours. LoLo Care already has over 300 caregivers on the platform, ready to serve thousands of families.
To ease the administrative burden on adult children, LoLo Care includes a central family coordination hub. This feature allows family members to invite relatives, share calendars, and review caregiver-submitted visit information. Whether siblings live in the same county or across the country, the system provides shared visibility after every visit, reducing the pressure of acting as a full-time care manager.
This launch is the first step in LoLo Care’s nationwide expansion, with services currently available exclusively in Wake County. By eliminating traditional agency constraints and offering a user-friendly digital experience, LoLo Care aims to redefine home care coordination.
The company’s mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work. Unlike traditional agencies with rigid 4-hour minimums and high markups, or unvetted directories that leave families doing manual work, LoLo Care lets families choose who enters their home. Caregiver profiles display identity-verification and background-check status, experience, ratings, and services. Independent caregivers control their schedules and deal directly with the families they choose, keeping the vast majority of their earnings.
The marketplace launch addresses a structural supply gap in the home care industry. By 2030, all Baby Boomers will be 65 or older, significantly increasing the caregiving burden on family members. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. At the same time, families have become geographically distant, turning care coordination into an isolating task.
Traditional agency models rely on manual coordination, high overhead, and office rent, resulting in waitlists, missed visits, and high margin extraction. LoLo Care offers a more affordable alternative with tech-enabled coordination infrastructure needed to bridge this gap. For more information or to book care, visit https://carelolo.com.
