Ultrack Systems Inc. (OTC: MJLB) announced significant progress by its wholly owned subsidiary Better Pets in 2025, including regulatory approvals, brand modernization, and the launch of an AI-powered interactive website at mybetterpets.com. These milestones position the company for expansion in 2026 amid a projected $250 billion global pet care market, driven by pet humanization and premium wellness demand.
Better Pets received Health Canada Veterinary Product Notification numbers for two products, validating compliance with Canadian standards and enabling lawful commercialization. This regulatory achievement is a key barrier to entry in the pet wellness sector, providing long-term brand credibility. The company also narrowed its focus to Pet Balm, streamlining market entry with over seven owned formulations.
On February 9, Better Pets submitted a formal response to the USPTO regarding a Suspension Notice for its trademark application. The suspension was due to an administrative oversight where previously submitted Canadian trademark documentation was not initially considered. Management expects resolution without material operational impact. Details are available at USPTO.
The company launched its first Health Canada-approved Pet Balm in October 2025, transitioning from development to active commercialization. Empire Media Worx was engaged as agency of record for brand modernization, with final packaging and retail-ready display units completed. Better Pets also advanced a hybrid distribution model combining direct-to-consumer e-commerce and distributor-supported retail. Freedom Pet Supplies, representing approximately 1,800–2,000 retail locations, has agreed in principle to carry Better Pets products pending final packaging.
Entering 2026, Better Pets plans to launch pre-sales campaigns, expand direct-to-consumer sales, accelerate digital marketing, execute retail placements, and evaluate U.S. and EU market entry subject to regulatory approvals. Management believes the combination of regulatory compliance, AI-enabled digital infrastructure, brand modernization, retail readiness, and disciplined capital deployment positions Better Pets to participate in the accelerating global pet wellness market and drive long-term shareholder value.
Updates on PurRx strategy and Ultrack's tracking division will be provided as strategic decisions are finalized. Better Pets operates under Better Health Sciences, focusing on clean-label, science-backed formulations with natural, organic ingredients. More information is available at mybetterpets.com and ultrack.ca.
