MRH Switzerland AG Outperforms Swiss Hotel Market in First Half of 2026

MRH Switzerland AG, the hotel division of AEVIS VICTORIA SA, reported revenue growth and improved RevPAR despite a declining Swiss hotel market, demonstrating resilience and strategic positioning.

Houston Metrowire Staff
••Business
MRH Switzerland AG Outperforms Swiss Hotel Market in First Half of 2026

MRH Switzerland AG, the hotel division of AEVIS VICTORIA SA, reported revenue growth and improved key performance indicators for the first half of 2026, despite a slight decline in the Swiss hotel market. The company's consolidated revenue increased by 1.0% to CHF 104.9 million, while the average room rate rose by 2.8% and revenue per available room (RevPAR) climbed by 3.2%.

According to provisional data from the Federal Statistical Office (FSO), the Swiss hotel industry recorded 16.2 million overnight stays between January and May 2026, a 0.3% decrease compared to the same period in 2025. The second estimate for June 2026 shows a 2.2% decline in overnight stays, including a 4.6% drop in foreign demand. Based on these figures, the Swiss hotel market is expected to post a decline of approximately 0.7% for the first half of 2026. In contrast, MRH's occupancy rate remained virtually stable at 54.3% (H1 2025: 54.1%), and the increase in RevPAR was primarily driven by an improvement in the average rate, highlighting the company's pricing discipline and the quality of its offerings.

The company's ability to outperform the market is attributed to its strategic positioning and the synergy between AEVIS's hotel portfolio and the expertise of Michel Reybier Hospitality. MRH's EBITDAR margin, a key indicator of operating performance, is expected to remain largely stable compared to the historically high level of 26.1% recorded in the first half of 2025. This stability is supported by an increase in the Food & Beverage margin to 16.6% (H1 2025: 15.1%) and effective control of administrative, energy, and operational expenses.

Looking ahead, MRH is entering the second half of the fiscal year with confidence, while remaining attentive to changes in international demand, geopolitical volatility, and general economic conditions. The company is continuing its strategy focused on revenue quality, pricing discipline, and the continuous improvement of each asset's operational performance, following the completion of a major investment cycle in its properties.

MRH Switzerland AG operates eleven hotels in premium destinations across Switzerland and abroad, including Zurich, Interlaken, Bern, Crans Montana, Zermatt, Davos, Flims, and London. The portfolio comprises 1,180 rooms and generated 367,819 overnight stays annually, employing 1,153 staff members. MRH is a 100% subsidiary of AEVIS VICTORIA SA, which also holds interests in Swiss Medical Network Holding SA, Infracore SA, Swiss Hotel Properties SA, and NESCENS SA.

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