naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, today launched naoo Worlds, a new product format designed to bridge digital content with physical places. The format, which integrates creators, artificial intelligence, interactive maps, and local businesses into a single discovery experience, aims to inspire users to visit real-world locations.
According to the company, the first World to go live is "Fresh & Groovy," developed in collaboration with creator and DJ Dennis Bauer. This World guides users through Zurich's food, drink, pop-up, and lifestyle scene, offering a curated city experience that highlights where to eat, discover pop-ups, find bars, and identify emerging hotspots. Users can seamlessly transition between a personalized feed and an interactive map, discovering places through both content and location-based exploration.
The launch of the first World marks the beginning of a gradual rollout. Kingfluencers, a naoo AG subsidiary and Switzerland's leading influencer marketing agency, has selected additional creators—including Steve Merson and Kevin Lutolf—to build their own Worlds in the coming months. These selected creators collectively have a reach of over three million followers across their social media channels, which naoo intends to channel into its ecosystem for organic growth.
Each World connects creators, communities, and physical places into a continuously expanding discovery experience. Local businesses such as restaurants, shops, and event organizers can integrate offers into thematically relevant Worlds, embedding local activations within a cultural, thematic, and geographic context. This approach aims to make promotional content feel like a natural part of the user journey rather than an advertisement.
naoo is addressing the growing market for local digital activation by offering a platform that combines creators, communities, AI, and local businesses. Unlike existing platforms that either show content or help users find places, naoo Worlds merges these functions to convert digital inspiration into real-world visits. The platform architecture is designed for scalability, allowing expansion into new cities alongside strong local creators. Each new World brings its own community and local content, creating a mechanism for international growth. Additionally, Worlds lays the groundwork for future AI-native verticals such as shopping, travel, real estate, and jobs.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, commented: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
naoo AG is headquartered in Zug, Switzerland, and employs 41 people across the group. The company is listed on the Dusseldorf Stock Exchange under the ticker NAO. More information is available in the original release on newmediawire.com.
