naoo AG, operator of the naoo social media and commerce platform, announced early strong signals for its product format naoo Worlds, launched in July. Eight Worlds are now live, with six more agreed and set to launch in the coming weeks. The first creators selected for naoo Worlds together command more than 3 million followers across their existing social media channels, providing substantial pre-existing communities from the outset.
Since the launch of Worlds on the naoo Map in early July, weekly active users on the Map have grown by 59%, and average session length in the app increased by roughly 10%. These early user signals support a central growth hypothesis: creator-driven communities that are thematically and geographically relevant can increase engagement and create new points of connection for businesses.
naoo Worlds brings together creator content, communities, real-world places, and local businesses in a new social media format. Users can discover recommendations, content, places, and offers within a World, moving freely between digital content and real-world locations. The creator network of Kingfluencers, acquired by naoo in 2025, plays a key role in the rapid expansion, allowing naoo to bring on suitable creators with existing communities for new Worlds and roll out the format city by city.
The initial focus is on building high local density in Zurich, while expanding into further regions. Alongside planned Worlds in Basel and Bern, Gregs World in Lausanne marks the first World live in French-speaking Switzerland. Automatic translation of Worlds, posts, offers, polls, and games into each user's device language provides the technical foundation for a rollout that spans language regions.
With the first businesses and exclusive offers now live directly within Worlds, the next stage of development is underway. naoo thereby connects three central assets: creators and their communities, the naoo platform, and businesses and offers from naoo Business. The goal is to convert existing social media reach into persistent communities within naoo and connect these with local discovery, offers, and real-world activation.
Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, commented: "The first weeks of naoo Worlds have been strategically very encouraging for us. We're seeing demand from creators, rising usage, and the first businesses becoming part of these new communities. That's exactly what our growth thesis is built on: naoo should be a platform where creators and businesses can build persistent communities and translate digital attention into real-world interaction. With Kingfluencers, we also have a unique network to scale this model."
