NCL, the wellness brand previously known as Natural Cure Labs, is moving forward with the next phase of its brand transition, which includes a newly rebuilt website, updated packaging, and plans for new products. The company, which first announced its rebrand earlier this year, is now implementing changes to align its digital presence and physical packaging with the streamlined NCL identity already used by its team and customers.
The newly launched website, now live at naturalcurelabs.com, represents a significant upgrade from the previous site. According to the company, the old site no longer matched the scale of the business, which has grown into a nationwide, multi-retailer operation since its founding in 2015. The new site features an updated design, expanded product information, and enhanced infrastructure to support the company's continued growth.
Product labels reflecting the NCL brand identity are currently in production and are expected to start appearing in shipments and on major online marketplaces soon. NCL emphasized that the formulations inside the bottles remain unchanged; only the packaging is being updated to align with the new visual identity. The company also noted that a new product is in development and will be released at a later date.
“The name change was the first step, and the new website is the next one live,” said Damon Sununtnasuk, Founder & CEO of NCL. “New packaging and a new product are still ahead, but all of it reflects the same thing: a company that has grown well beyond where it started, without losing sight of the standards that got us here.”
NCL assured customers that the transition does not affect current orders, existing formulations, or the team behind them. Customers can continue to purchase the same products they already know, now through the newly launched website, and will soon receive them in updated packaging. The company plans to release additional details as each phase of the transition is completed.
Founded in 2015 as Natural Cure Labs, NCL started with a single monolaurin supplement and has since expanded into an award-winning wellness brand. The company has served more than 200,000 customers worldwide, sold over 35 million capsules, and accumulated over 7,000 verified customer reviews. Its products are manufactured in the United States and available through its website and major marketplaces including Amazon, Walmart, and TikTok Shop. NCL has been recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America, named a two-time Gator100 honoree (2025, 2026), received multiple Stevie Awards from the American Business Awards, and is a three-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer.
