James W. Robertson, 2nd, has released a new book, HOLD the MOMENT: The Isometric Cognition Model (ICM), which presents a novel approach to handling pressure. Instead of fighting discomfort, the book teaches readers to stay with it, training themselves to remain steady and aware even when overwhelmed.
The core technique introduced is the HOLR-C sequence: Hold, Observe, Label, Reset, Choose. This step-by-step method guides individuals to pause and regain clarity before reacting. The book also offers a structured approach for coaches and educators to help others develop this skill.
What distinguishes this book is its realistic perspective. It acknowledges that people experience anxiety and distraction, and rather than judging these reactions, it provides a constructive path forward. The approach has proven useful across sports, education, and everyday life, as the skill of staying present is universal.
HOLD the MOMENT is more than a performance guide; it serves as a reminder that even in difficult situations, individuals have the power to pause and choose their response. The book is now available for those seeking to improve how they respond under pressure.


