Philadelphia, PA - A new program, the Revenue Architecture Assessment, aims to provide founder-led B2B companies with a rapid, cost-effective growth analysis. The four-week service offers a clear, evidence-based understanding of business strengths, areas for improvement, and specific actions for the next 90 days. Unlike traditional strategy consultations that often end with a presentation and no follow-up, this structured process moves from discovery to recommendations, delivering findings suitable for board presentations within four weeks for under $15,000. This contrasts with consulting firms that typically charge between $25,000 and $75,000 and take more than 12 weeks.
The program follows a structured weekly schedule. In the first week, interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials are conducted. The second week is dedicated to analysis, synthesizing all gathered data. In the third week, a comprehensive Revenue Architecture Assessment report is compiled, including an Executive Summary outlining strengths and gaps, a Marketing Assessment Scorecard, a Go-to-Market Gap Analysis, a Competitive Analysis, an assessment of the team and operating plan, results from internal surveys, and detailed strategic recommendations with a 90-day implementation roadmap. The fourth week culminates in a live two-hour presentation of the findings to the CEO and senior leadership team by Founder Rich Smith.
Rich Smith, with over 30 years of CMO experience at companies ranging from $2 million to $2 billion in revenue, noted, "I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken. They don't have a growth problem. They need answers first, not a consultant or an agency."
Smith brings a proven track record across high-stakes growth. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
David Schneider, CEO of Cenlar FSB, commented, "Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification. What sets Rich apart is his genuine ability to serve as the voice of the customer in every strategic decision, ensuring that marketing excellence translates directly into business growth."
The Revenue Architecture Assessment is offered by Rich M. Smith Growth Studio, a Philadelphia-area Operator Accelerator that helps founder-led B2B service businesses install scalable revenue systems, AI-enabled operations, and management infrastructure. For more information, visit richmsmith.com.
