NoviSign Digital Signage, a global leader in cloud-based digital signage software, and Spotted, a specialist in smart airport technology, have deployed a large-scale network of dual-sided charging kiosks and digital screens at Mexico City International Airport (AICM). The installation, one of the most extensive in Latin America, aims to improve traveler experience and generate advertising income.
AICM, which handles over 50 million passengers annually, sought to boost convenience while creating high-impact advertising opportunities. Spotted installed charging stations combined with digital screens throughout both terminals, all powered by NoviSign's cloud-based platform. These kiosks offer device charging alongside vibrant, interactive content targeting travelers.
Spotted uses NoviSign's centralized dashboard to manage all displays in real time, including scheduling, content updates, and performance monitoring. Campaigns are created using NoviSign's drag-and-drop studio, enabling rapid production of vertical-format content optimized for continuous playback in busy airport environments.
A key feature is the integration of NoviSign's Ad Widget with Perion, a programmatic advertising technology provider. This connection automates ad delivery, tracks impressions, provides proof-of-play reporting, and enables data-driven targeting, turning each screen into a revenue asset for local and international brands.
The network has already improved passenger engagement, offering convenient charging and interactive touchpoints while delivering millions of monthly ad views. QR-driven interactions and dynamic messaging allow advertisers to run timely campaigns aligned with flight schedules or peak traffic periods.
“This deployment marks a major milestone for airport digital innovation,” said Gil Matzliah, CEO of NoviSign. “By combining smart amenities with data-driven digital signage, we’re helping AICM create a modern, connected environment that benefits travelers and unlocks powerful commercial opportunities.”
Nancy Fabiola Meza Zúñiga, Subdirección Comercial y de Servicios del AICM, added, “The addition of NoviSign and Spotted charging kiosks has significantly elevated the passenger experience. Travelers appreciate the convenience, and the interactive digital signage allows us to deliver engaging messaging. It’s a win-win for passengers and brands.”
This collaboration sets a new benchmark for airport digital engagement by merging traveler amenities with a scalable media ecosystem. Powered by NoviSign's real-time management and Perion's monetization, Spotted has created a model that enhances communication, boosts revenue, and redefines airport-passenger connections.
