Novum Studio, the company behind the Gen Z social app Frog, has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026, according to a press release. Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation, delivered as an end-to-end tailored solution rather than a standalone software subscription.
The launch expands Novum Studio beyond its consumer roots. Frog, often described as a "new-generation Snapchat," has reached more than 20 million users across the U.S. and Europe. The company said its experience operating high-frequency social platforms at scale informs its approach to workplace communication and knowledge systems.
Unlike conventional workplace software, Ahoy Project will not be sold as a standalone subscription. Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system. The platform captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination.
Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.
"We spent years understanding how millions of users communicate online," Anna Danyi said. "In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior."
Modern organizations face growing challenges as critical knowledge, decisions and workflows become fragmented across chats, meetings and disconnected tools. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration and workflow support integrated directly into team communication. Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model, with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client.
Novum Studio said its expansion reflects a broader shift across the technology industry. Platforms such as TikTok and Instagram defined how content was distributed and consumed in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center less on feeds and more on intelligent systems that understand communication and coordination.
"We are no longer just building products where people post content," Anna Danyi said. "We are building systems that understand how humans communicate and operate together."
