Nutritional Products International (NPI), a U.S.-based brand management and distribution company, announced its 20-year milestone, celebrating two decades of supporting international brands entering the United States through its proven Evolution of Distribution platform. Founded by Mitch Gould, NPI has worked with brands across nutrition and consumer goods industries, navigating U.S. market entry, retail expansion, and long-term growth.
The United States remains the largest and most competitive consumer market globally, particularly in health, wellness, and nutrition. However, entering the market poses significant challenges, including regulatory compliance, complex logistics, and establishing relationships with major retailers. Gould's experience spans more than 35 years building brands, including work during the early development of Amazon's nutrition category, shaping how brands approach visibility, trust, and scale in today's e-commerce marketplace.
To address these challenges, Gould developed the Evolution of Distribution, a turnkey system designed to streamline how brands enter and scale within the U.S. market. The model operates through core pillars: global logistics and U.S. market entry, product readiness and regulatory alignment, market positioning and brand strategy, retail and e-commerce placement, and post-placement marketing and demand generation. By consolidating these functions, brands can reduce complexity and accelerate time to market.
“Reaching 20 years in this industry is a reflection of the relationships we’ve built and the results we’ve delivered,” said Mitch Gould, Founder and CEO of NPI. “The U.S. market offers incredible opportunity, but it requires experience, discipline, and a system that can consistently execute.”
NPI's approach includes managing international transportation, port coordination, customs handling, and warehouse intake. Before products reach buyers, NPI evaluates formulation, labeling, pricing, and marketing claims to ensure alignment with FDA, OTC, and retail standards. The company also leverages decades of relationships across the retail ecosystem to introduce brands to major retailers, specialty chains, pharmacies, and e-commerce platforms including Amazon and direct-to-consumer channels.
“Our goal has always been to simplify what is often a very complicated process,” Gould said. “With Evolution of Distribution, we’ve created a system that allows brands to enter the U.S. market with confidence and scale efficiently.”
As NPI enters its next chapter, the company remains focused on helping brands capitalize on opportunities in the U.S. market. More information about NPI and the Evolution of Distribution platform can be found at https://www.npibrands.com.
