ORGANA International, a wellness company with nearly three decades of experience in plant-derived minerals and natural products, is set to broaden its retail footprint. CEO Larry Mills will represent the company at the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida. There, he will engage with buyers from major health, specialty, food, drug, and mass retail channels.
Unlike many startups, ORGANA brings a substantial history to the table. Since 1997, the company has evolved its portfolio to include fulvic acid trace mineral drinks, liquid oxygen, herbal wellness products, topical magnesium creams, and detoxification teas. This depth allows Mills to discuss not just a single product but the company's overarching wellness philosophy and how its offerings could complement various retail assortments.
"We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line," said Mills. "What excites me about ECRM is the opportunity to sit down with retailers, tell them who we are, show them what we've built, and explore where ORGANA might fit with their customers."
The company's expansion efforts are timely, given the evolving natural wellness marketplace. Consumers today are more informed and discerning, with a growing interest in ingredient sourcing, plant-derived nutrition, and transparency. ORGANA has responded by emphasizing consumer education on topics like soil health, nutrient density, and absorption. Mills sees this educational approach as crucial in retail conversations, helping to build trust and differentiate the brand.
"Today's consumers ask questions," Mills added. "They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."
ORGANA's products are already available nationwide through its Amazon storefront and on OneLavi.com. This online presence provides a foundation for retail expansion, offering consumers immediate access while the company explores new partnerships. The new Mineral Shots, packaged in a colorful point-of-purchase display, are designed to attract attention in high-traffic retail locations.
"ECRM is about what comes next for ORGANA," Mills said. "We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers."
