Outamation, an AI-native mortgage operations technology company, has integrated Equifax® consumer credit data into its OutamateMods platform, a move that could reshape how loan servicers approach borrower retention. The integration, announced today, allows servicers to identify performing borrowers who are good candidates for a loan modification by accessing soft-pull credit data directly within the OutamateMods workflow. This matters because in the current rate environment, refinance activity is low, but once rates fall, a refinance wave is expected. By having this data and capability now, servicers can react on day one, offering qualified consumers new opportunities to improve their cash flow while helping servicers maintain their portfolios.
The new integration provides servicers with Equifax soft-pull credit data inside OutamateMods and across the Outamation platform. It also enables portfolio retention review to identify performing borrowers who are candidates for a modification, end-to-end execution from eligibility through documents and closing, and support for retention and recapture programs, including performing loan modifications for portfolio loans. This means servicers can proactively engage borrowers before they are tempted to refinance elsewhere, potentially reducing attrition and preserving valuable customer relationships.
“The time to build a retention program is before the next refinance wave, not during it,” said Ron Morton, Chief Revenue Officer at Outamation. “Keeping a borrower costs far less than winning one back, so having the tools in place now to prepare is a critical step to create compelling offers for consumers quickly.” Morton's comments underscore the financial imperative: retaining an existing borrower is significantly cheaper than acquiring a new one, and in a competitive mortgage market, servicers that act early can gain a strategic advantage.
Carrie Doyle, VP of Business Development, Digital Alliances for Mortgage & Housing at Equifax, added, “Mortgage servicers need timely insights to help match borrowers with the right loan. Bringing Equifax soft-pull credit data into OutamateMods puts that insight directly inside the retention workflow. It helps servicers act sooner and serve borrowers better.” The integration thus embeds credit intelligence into the decision-making process, enabling faster, more personalized offers.
The integration is live today for OutamateMods clients. Servicers using the platform can now access Equifax soft-pull credit data without leaving the OutamateMods environment, streamlining what was previously a fragmented process. This could lead to higher borrower satisfaction and loyalty, as servicers can quickly present tailored modification offers that improve cash flow for consumers.
For the mortgage servicing industry, this announcement signals a shift toward proactive retention strategies powered by real-time data. As rates eventually decline, servicers with integrated tools like OutamateMods will be better positioned to recapture borrowers and protect their portfolios. More information is available at outamation.com.
