The financial struggles many women face have a name: “Pretty Broke.” That is the title of a chapter in the Amazon #1 best-selling book Financial Trendsetters 4, written by financial educator and entrepreneur Nettie Reeves. Now, Reeves is expanding that message into a national movement aimed at helping one million women move from financial uncertainty to confidence.
The Pretty Broke Movement, announced July 28, 2026, addresses a hidden crisis: generations of women who were encouraged to invest in their appearance and care for others but received little education about building wealth or securing their future. “Pretty Broke isn't about criticizing women or how they choose to spend their money,” Reeves said. “It's about helping women realize they deserve to invest in their financial future with the same confidence they invest in every other part of their lives.”
Reeves, CEO of In Shape Financial Solutions, has long championed the idea that being financially in shape is as important as being physically in shape. Her work has earned national recognition, including the Steve Harvey Community Award and recognition during the Obama Administration for leadership in health and wellness. Through the Pretty Broke Movement, she aims to spark conversations that empower women to rewrite their financial stories.
The movement kicks off with an exclusive Pretty Broke Experience on Saturday, August 22, at 2:00 p.m. Women, community leaders, and business professionals interested in attending can contact In Shape Financial Solutions to request an invitation. Reeves emphasizes that every conversation about money has the power to change a family’s future, and every financially empowered woman can transform generations.
For Reeves, the mission is personal and urgent. Many women, she notes, inherited financial barriers they did not create. But they hold the power to write the next chapters. “You may not have written the first chapters of your financial story, but you have the power to write what comes next,” she said.
In Shape Financial Solutions, based in Charlotte, NC, offers retirement planning, life insurance, Medicare guidance, long-term care planning, disability insurance, and financial coaching. The firm’s approach combines education with personalized strategies to simplify complex decisions. More information is available at https://inshapefinancialsolutions.com/.
