The Chicano Hollywood Film Festival has announced that Pure Flix Familia, the upcoming Spanish-language and bilingual streaming platform from Great American Media, will serve as an official media sponsor for its second annual event. The five-day festival, set to take place in Pomona, California, aims to celebrate Chicano and Latino storytelling through film screenings, panels, workshops, and networking opportunities.
As part of its participation, Pure Flix Familia will host a fireside chat titled "Faith, Family & the Future: Introducing Pure Flix Familia," led by festival founder Johnny Murillo. Great American Media executives will discuss the platform's vision, its dedication to faith- and family-oriented programming, and plans to collaborate with Latino filmmakers and content creators on original projects. The session will also explore the evolving landscape of faith and family entertainment and the importance of culturally relevant content for Latino audiences.
"Pure Flix Familia's participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival," said Murillo. "This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers."
In addition to the fireside chat, Pure Flix Familia will host the "Spill the Café Storyteller Lounge," a space for attendees to learn more about the platform's upcoming launch and its vision for engaging with the Latino creative community. The company will also sponsor the Community Impact Legacy Award, presented during the Closing Night Awards ceremony on August 2, to honor individuals who demonstrate leadership and service in strengthening families and communities.
"We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders," said Denise Crayne, Chief Financial Officer of Great American Media. "Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences."
This partnership signals Pure Flix Familia's strategic move to engage with Latino creators and audiences ahead of its launch. By aligning with the festival, the platform underscores its commitment to offering content that reflects the values and experiences of Latino families. The festival, which showcases over 140 films and a broad program of events, provides a fertile ground for such collaboration.
The Chicano Hollywood Film Festival serves as a bridge between established and emerging talent, fostering an environment where storytelling, culture, and commerce intersect. With Pure Flix Familia's involvement, the festival gains a media partner that shares its focus on family and community, potentially opening doors for filmmakers seeking distribution and creative partnerships.
As the streaming landscape becomes increasingly competitive, Pure Flix Familia's emphasis on faith-based, family-friendly content in Spanish and bilingual formats addresses a growing demand among Latino viewers. This collaboration not only benefits the festival's participants but also signals a broader industry trend toward serving diverse audiences with authentic and uplifting stories.
