REPLOID Group AG announced on July 16, 2026, the consolidation of its fertilizer business into a newly formed subsidiary, REPLOID REGREEN GmbH (REGREEN), based in Wels, Austria. The new company will focus on producing and marketing organic fertilizers derived from insect frass, a nutrient-rich by-product of Black Soldier Fly larvae processing organic residues from the food industry. Andreas Steinbüchler, a veteran with over 25 years in the fertilizer industry, has been appointed as Managing Director.
The spin-off is part of REPLOID's strategic plan to enter the fertilizer market, leveraging its proprietary ReFarmUnits that generate insect frass. The market entry is scheduled for fall 2026, starting with fertilizer sticks for potted plants, followed by a lawn fertilizer and an agricultural fertilizer for commercial farming later that year.
Europe's fertilizer market faces structural challenges, including heavy reliance on imported mineral fertilizers, tightening regulations, and soil degradation. Organic fertilizers like those from REGREEN complement mineral options by improving nutrient efficiency, building soil organic matter, and enhancing drought resilience. This positions REGREEN to meet the growing demand for locally produced, circular solutions in agriculture and horticulture.
“Europe imports fertilizer while its soils are being depleted. Neither is a viable option in the long run,” said Andreas Steinbüchler, Managing Director of REPLOID REGREEN. “With REGREEN, we are deliberately building what has been missing: a regionally produced organic fertilizer that makes soils more fertile over the long term. With a focused company within the REPLOID Group, we gain the speed and agility to successfully develop the market with innovative products.”
Philip Pauer, CEO and Founder of REPLOID Group AG, added, “With REGREEN, we are giving our fertilizer business its own, effective structure and, in Andreas Steinbüchler, a leader with many years of industry experience. This underscores that the fertilizer segment is a strategic growth pillar for us, with enormous scaling potential.”
Andreas Steinbüchler brings more than 25 years of experience in the fertilizer industry, including over 15 years in leadership roles across sales, supply chain, and finance. From 2018 to 2023, he served as Chief Commercial Officer of LAT Nitrogen GmbH, Europe's second-largest fertilizer producer, and was President of the Fertilizers Europe association from 2021 to 2023. He holds a degree in business administration.
REPLOID REGREEN GmbH is a wholly owned subsidiary of REPLOID Group AG. More information is available at www.regreen.co. REPLOID Group AG, founded in 2020 and headquartered in Wels, Austria, provides an innovative system for industrial utilization of regional organic residues from the food industry. The company builds and services modular insect-rearing plants (ReFarmUnits) and has been listed on the Vienna Stock Exchange’s direct market plus segment since July 2025. The original press release can be viewed at www.newmediawire.com.
