Santos Muscle Nutrition, a Netherlands-based sports nutrition brand, announced its participation in the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17, 2026, in Palm Beach Gardens, Florida. The event connects emerging wellness brands with health, specialty, food, drug, and mass retailers seeking new products for the U.S. market.
"Our participation in ECRM represents an important milestone in our U.S. expansion strategy," said Mike de Groot, Founder of Santos Muscle Nutrition. "We're excited to introduce Santos Muscle Nutrition to major retail buyers and demonstrate the quality and performance standards behind our products."
Founded in the Netherlands, Santos Muscle Nutrition develops sports nutrition products for active individuals at all fitness levels. Its portfolio includes whey protein, creatine monohydrate, pre-workout, and additional performance nutrition products under development. The company emphasizes quality, consistency, and practical performance.
The ECRM session offers a platform for Santos Muscle Nutrition to meet directly with category buyers evaluating new products for placement across multiple retail channels. As consumer demand for sports nutrition grows, the company believes its European heritage and performance-focused formulations position it well for expansion.
"We believe American consumers are looking for brands they can trust," de Groot added. "Our goal is to build long-term retail partnerships while introducing more athletes and active consumers to Santos Muscle Nutrition."
Santos Muscle Nutrition recently launched its first products for U.S. consumers through OneLavi, marking its initial retail expansion into the American market. U.S. consumers can now purchase products such as Santos Muscle Nutrition Cookies & Cream Whey Protein - 900g, Santos Muscle Nutrition Pre-Workout - Bubblegum Flavor, and Santos Muscle Nutrition Creatine Monohydrate through OneLavi.com. Additional availability through Amazon and Walmart.com is expected as the company executes its U.S. growth strategy.
